About

The straight-answer gold counter.

Buy, sell or trade — with the test and the math happening in front of you.

Licensed Tetris silver in the Bullion Reserve display case

Working with gold and silver should feel straightforward. At Bullion Reserve, the focus is clarity, respect, and accurate evaluations: every item is tested carefully, explained clearly, and priced on current market conditions. You always know what you have — and why it holds value.

People come in for gold buying, gold selling, and coin-dealer services because we take the time to answer questions and explain options. From a single ring to a full collection, each visit gets the same attention, and the same calm, no-pressure room.

The case runs from Swiss carded bullion to licensed collectible silver — and the exchange counter connects the two, so metal you don't want becomes metal you do.

5.0★
across 300+ Google reviews
Live
spot-price offers, shown openly
4
metals: gold, silver, platinum, palladium
0
pressure — browse the case, take your time
PAMP Suisse, sealed in the assay card
Licensed Galaga 40th-anniversary silver
The odd stuff finds its way here

What people say

Kind words

5.0
301 Google reviews
Quan Hoang
2 months ago · Google
★★★★★
The products are beautiful and come in an incredibly wide variety of designs. The seller is very enthusiastic and friendly — 5 stars!
Steven Moore
6 months ago · Google
★★★★★
Picked up some gold and silver. Very friendly and knowledgeable people! Great selection and fair prices! Thank you guys again! Will be back very soon!
Kerrigan Purslow
2 months ago · Google
★★★★★
My boy Lawrence hooks it up everytime!! Best prices in time and knows the business!!! Very knowledgeable and teaches me shit.
Maggie Jannott
5 months ago · Google
★★★★★
Extremely knowledgeable, fair and kind. I honestly had the best experience selling my gold here. This was an easy 5 star review!!
Ara Kho
3 weeks ago · Google
★★★★★
I had a pleasant experience selling my gold in person. The process was quick and straightforward, and I appreciated that I didn’t need to call ahead or book an appointment. The staff were friendly, professional, and made the transaction easy. I would definitely recommend this place to anyone looking to sell gold hassle-free.
Cody Engelsman
5 months ago · Google
★★★★★
Great experience every time, wonderful people to work with. I wouldn’t go anywhere els if your looking to add to your collection
djamel abdellaoui
5 months ago · Google
★★★★★
Stopped in for my first bullion purchase and the owner offered me silver and spot and taught me a lot very knowledgeable
Chris Thompson
4 months ago · Google
★★★★★
Rico & Sebastian are the best! They don’t keep knowledge from you any questions you have they’ll answer & they always have the best prices versus online!
James Valenzuela
7 months ago · Google
★★★★★
The owner was phenomenal to work with. Professional yet treats you like family. Very fair and great to do business with! This is the spot to come to if you’re looking to buy or sell
J Mvrk
3 months ago · Google
★★★★★
Amazing customer service I was helped by Sebastian and he took care of me , very respectful and professional I highly recommend checking this place out , I will definitely be coming back for more business
Bullion Reserve

Gold, silver, platinum and palladium — bought, sold and traded across the counter in Madison Heights. Tested in front of you, priced off the live market, no pressure either direction.

Shop

Carded gold bullion

Collectible silver

Graded coins & slabs

Mystery bags

Visit

337 E 11 Mile Rd

Madison Heights, MI 48071

Mon–Fri 9–5 · Sat 10–3:30

Contact

(248) 247-9240

Free evaluations

bullionreserve.net