The Word & the wardrobe

Notes from the press room

Drops, devotionals, and the stories behind the pieces.

Devotional

Not my will: what Luke 22:42 asks of a clothing brand

The hardest prayer in Scripture is five words long. Why we put it on shirts, and what it costs to mean it.

August 4, 20264 min read
Behind the drop

Why metallic gold? The story of the Vinyl Gold Edition

Luxury details on limited pieces — how the gold vinyl press works, why runs stay small, and what 'made in-house' really means.

July 22, 20265 min read
Faith in motion

Training in His strength: the athletic line's story

The brand began in the gym as His Will Athletic Apparel. Where the sports bras, tanks, and shorts fit in what's next.

July 10, 20264 min read

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