Devotional
Not my will: what Luke 22:42 asks of a clothing brand
The hardest prayer in Scripture is five words long. Why we put it on shirts, and what it costs to mean it.
August 4, 20264 min read
The Word & the wardrobe
Drops, devotionals, and the stories behind the pieces.
The hardest prayer in Scripture is five words long. Why we put it on shirts, and what it costs to mean it.
Luxury details on limited pieces — how the gold vinyl press works, why runs stay small, and what 'made in-house' really means.
The brand began in the gym as His Will Athletic Apparel. Where the sports bras, tanks, and shorts fit in what's next.
Sample posts for this preview.