Small-batch ammunition · Novi, Michigan
Loaded like your life depends on it.
Detroit was the Arsenal of Democracy. Fenix builds on that legacy in Novi: training, competition, defensive, and subsonic ammo with cradle-to-grave lot tracing on every round — shipped nationwide or picked up at the facility.
Loaded in Novi · shipped nationwide
Shop the line
Real products, real prices, straight from their catalog. Made-to-order FMJ runs on a ~3 day lead time — their current production banner, live on the page instead of buried in it.
Training250 ct.
Training250 ct.
Competition250 ct.
Training250 ct.
Competition100 ct.
Training250 ct.
Subsonic100 ct.
Subsonic100 ct.
Training250 ct.
Defensive100 ct.
Defensive100 ct.
Training250 ct.21+ only. Every order certifies age at checkout and ships UPS Ground with adult signature required.
Restricted states handled. CA & NY ship to your FFL; MA, CT, IL & NJ need state documents. Full state rules.
Local pickup in Novi. Order online first so the manufacturing schedule stays honest, then grab it at the facility.
Match the load to the job
Built for how you shoot
Training
FMJ range ammo loaded to run clean and consistent, batch after batch. If your life may one day depend on your training, the ammo should act like it.
Competition
USPSA, IDPA, and 3-Gun loads like the 147gr Match Grade — minor power factor, soft recoil, and Six Sigma process control keeping tolerances tighter than mil-spec.
Defensive
FXP hollowpoints across 9mm, .40, .45, and .300 BLK, built on the same traced process as everything else. No mystery reloads, ever.
Dealers & Agencies
Training ammunition for over three dozen police departments, private military contractors, and instructors — with frangible, lead-free, and non-standard calibers on request.
The Arsenal of Democracy, rebuilt
Manufactured, not assembled
Fenix was founded in 2016 by shooters tired of mystery “range ammo.” The fix was to throw out the standard playbook and build a process from scratch: Six Sigma and statistical process control on the line, tolerances held tighter than mil-spec, and cradle-to-grave tracing from component parts to the finished round.
Every component is American-made, every round is loaded in Novi, and every bag carries its lot number — so “quality” is a record, not a slogan.
Google reviews
4.4 stars across 427 reviews
Ordered some 124gr to buy American. 500 rounds in and have found their training ammo to be very consistent with 0 issues. Photo is 5 rounds at 7 yards out of a M&P 4" compact.
I regularly shoot their 115 and 147gr 9mm, as well as their 55gr 223. It’s good consistent ammo for a reasonable price. They have pretty great shirts and flags too. I will always support local.
I've placed several orders for various products they offer over the past few years. I always receive it in a timely manner. The price to quality is perfect. You're getting good ammo at a legitimate and fair price, often below what I would have to pay for many other ammo brands of the same quality. I especially love their 10mm offerings. I appreciate they went 10mm on specs, not 40 cal load in a 10mm.
Excellent service and top-quality ammo. well-packaged, and exactly as described. The ammo performed flawlessly at the range—clean, consistent, and reliable. Prices were fair, and the entire checkout process was smooth. Customer service was responsive and professional. Definitely a supplier I trust and will continue to order from. Thank you Justin 🙂
Great ammo, fast shipping and good communication. Real American product with state of the art QA.
Excellent quality ammunition, easy to navigate sites, great customer service and hassle free delivery of said ammunition. Would 100% recommend
Bought 9 mm training ammo awhile back, mind you, for a GREAT price. No issues, definitely going to make fenix my ammo supplier from now on.
Awesome michigan based ammo manufacturer. Excellent deals dont think i'll ever buy from another company. Keep up the good work.
Have been ordering from them for years. Everything has been flawless. Had a human error from their shipping department on the last order and they made it right Fast highly recommend.
I have shot over 10,000 rounds of 124 9mm FMJ with zero issues. Great service and fast shipping.
Feed your range days
Order online for nationwide shipping or same-week pickup in Novi. Team and bulk pricing? Book a slot and talk to the people who load it.
The facility
Novi, Michigan
42920 W 10 Mile Rd #18, Novi — order online, then pick up at the facility (they'll email when your batch is ready). Everything else ships UPS Ground, nationwide, 21+.