About Madyson
Strategy, creativity and execution, in the same person.
Hi, I'm Madyson.
Senior Marketing Analyst · Choreographer · MBA
I'm a marketing professional who brings together strategy, creativity, and execution to turn ideas into work that gets noticed and delivers results. With an MBA in Marketing and experience in brand marketing, integrated campaigns, project management, and creative development, I'm at my best turning big-picture goals into meaningful, actionable work.
Since 2019 that work has been at Blue Cross Blue Shield of Michigan's Individual Business Unit: the under-65 market, where a campaign is the difference between someone finding coverage in time or missing the window. Open Enrollment, Special Enrollment, Welcome and Member Engagement, built in Salesforce Marketing Cloud and measured in Marketing Cloud Intelligence.
I'm a strong believer in collaboration, community, and giving back. Outside of my career, I love volunteering, networking and finding ways to make an impact in my community. At the end of the day, I bring creativity, energy, and a people-first mindset to everything I do.
The résumé, in running order
Scene by scene.
2021 – now
Senior Marketing Analyst, Individual Business Unit
Blue Cross Blue Shield of Michigan · Detroit
- Data-driven campaigns for YoY performance, retention, new enrollments and ROI: Open Enrollment, Special Enrollment, Welcome & Member Engagement
- A disciplined creative and messaging testing approach with internal teams and vendor partners
- Monthly newsletters and one-off alerts to enterprise stakeholders and Sales agents
- Agile framework for every campaign, initiation to completion
- Reporting frameworks and KPI dashboards in Salesforce Marketing Cloud Intelligence
- 2022 Health Plan Business Top Performer Award
2024 – now
Choreographer & Marketing / Social Media Chair
Bedford Public Schools Theatre Arts · Temperance
- Choreography for Footloose (2026), SpongeBob the Musical (2025) and You're a Good Man, Charlie Brown (2024)
- Runs the program website, Instagram and Facebook; show promotion; parent volunteer coordination
2021 – 2024
Co-Chair, Young Professionals Network
BCBSM · Detroit
- Set the network's strategic direction with her co-chair; ran meetings, events and workshops
- Mentored future leaders and managed leadership transitions
2019 – 2021
Marketing Analyst, Individual Business Unit
Blue Cross Blue Shield of Michigan · Detroit
- Segmentation, fiscal targets and regulatory compliance with the Marketing and IBU teams
- Program-lifecycle evaluation for membership engagement; weekly stakeholder reporting
- Intern Activities Committee Chair (2020–21): virtual summer events and an 8-week Mentor Me program
2018 – 2019
Miss Monroe County 2018
Miss America Organization · Michigan
- Raised $1,500 for Children's Miracle Network and ran two fundraisers for Family Counseling & Shelter Services
- About $15,000 in scholarships and 100+ community appearances; #LoveBetter social impact initiative
MBA
Marketing concentration · Central Michigan University · Dec 2022
BAA
Health Administration, Marketing minor · Central Michigan University · Aug 2019
Also: volunteer with the Ovarian Cancer Connection in Toledo since 2014: the walk and glow roll, event planning, singing at the annual 5K and advocating for patients and families.
The toolkit
Training
Project Management Essentials for the Unofficial Project Manager · Salesforce Marketing Cloud · Microsoft 365 Copilot · ANA Learning Sessions: Introduction to AI Prompting for Marketers, How to Write an Inspired Creative Brief