Notes from the wings

Marketing, measured. Theatre, rehearsed.

Sample posts for this preview, in her voice and built on her resume.

Campaign ops

What choreographing Footloose taught me about campaign timelines

Eight counts, forty students, six weeks to opening night. It turns out a production calendar and an Open Enrollment calendar fail in exactly the same places.

Mar 20265 min read

Testing

Subject lines are auditions

Every send is a callback. Why a disciplined test calendar with your vendor partners beats a clever line written at 4:55 on a Friday.

Jan 20264 min read

Enrollment

The 60-day clock nobody knows is running

Special Enrollment starts the moment life changes, and most people never hear the countdown. Designing triggered journeys that lead with the deadline.

Nov 20256 min read

Sample posts for this preview.